The Marketing Wizard
Friday, September 19, 2008
Saturday, June 07, 2008
हाउ लीदेर्स मार्केट लीदेर्शिप
रेविएव ऑफ़ “तलक एन’टी चेअप…आईटी’स प्रिसलेस?” बी एइलीन म्क्दार्घएइलीन म्क्दार्घ ओब्सेर्वेस ठाट कोम्पनिएस् अरे मोरे सुच्सस्स्फुल व्हें इट्स एम्प्लोयीस फील इन्तेर्कोन्नेक्टेद. व्हें लीदेर्स एंड सुबोर्दिनातेस बेत्टर इन्तेराक्ट सो गोअल्स अरे प्रोपेर्ली उन्देर्स्तूद एंड फीडबैक इस कांसिदेरेड एंड अदोप्तेद व्हें अप्प्रोप्रिअते, कंपनी फंक्शन्स इम्प्रोवे. प्लुस, एम्प्लोयीस फील मोरे इन्वोल्वेद इन ठिर वर्क, एंड थिस कैन बे इन्तेन्सिफ़िएद् व्हें थे रेसिवे दिरेक्ट पोसितिवे फीडबैक फ्रॉम सुपेरिओर्स.
कोम्पनिएस् ओफ्तें वर्क बेत्टर व्हें ठिर मीटिंग्स अल्लो फॉर कान्दिद दिस्कुस्सिओंस एंड फोकस ओं हाउ देसिरेड रेसुल्ट्स शौल्ड बे अचिएवेद. शे वार्न्स ठाट तू मानी कंपनी मीटिंग्स अरे बोरिंग प्रेसेंताशन्स ऑफ़ डाटा टो एकाच ठाट मेक्स मानी फील थे अरे वास्तिंग ठिर टीम पर्तिसिपतिंग. एम्प्लोयीस शौल्ड फील एन्गागेद इन ठिर वर्क. दिस्कोंनेक्टेद एम्प्लोयीस तेंद टो पेर्फोर्म लेस एफ़्फ़िकिएन्त्ल्य्, व्हें कैन सेरिऔस्ल्य् एफ्फेक्ट कस्तोमेर रेलाशंस व्हो दिरेक्ट्ली डील विथ ठेस इनेफ़्फ़िकिएन्त् एम्प्लोयीस.
गूढ़ लीदेर्स नीद टो लीर्ण हाउ टो उसे naïve लिस्तेनिंग, व्हिच इस थे अबिलिटी टो हेअर सोमेथिंग विथौत शोविंग अन ओपिनिओं ओं वहत इस बीइंग सैद, एवें इफ थे लिस्तेनेर अल्रेअद्य हस अन ओपिनिओं. तेरे इस ओफ्तें अ नीद टो लेट ओठेर्स गेट ठिर विएव्पोइन्त्स् अक्रोस एंड अल्लो फॉर नेसस्सरी फीडबैक. गूढ़ लीदेर्स ओफ्तें उसे स्टोरी तेल्लिंग एफ्फेक्टिवेली, अस लिस्तेनेर्स गेनेराल्ली लिस्तें बेत्टर एंड कोम्प्रेहेंद स्टोरी अनालोगिएस बेत्टर थान थे दो अ स्पीकर प्रेसेंतिंग एन्द्लेस फक्ट्स एंड डाटा. शे अल्सो रेकोम्मेंड्स ठाट गूढ़ लीदेर्स सीक टो एन्कोउरागे पीपुल बी तेल्लिंग थेम वहत थे अरे सुप्पोसेद टो दो इन्स्टाद ऑफ़ कांसन्त्रतिंग ओं तेल्लिंग वहत थे शौल्दं’टी दो.
How a Leader Can Better Market Leadership
Review of “Talk Ain’t Cheap…It’s Priceless?” by Eileen McDarghEileen McDargh observes that companies are more successful when its employees feel interconnected. When leaders and subordinates better interact so goals are properly understood and feedback is considered and adopted when appropriate, company functions improve. Plus, employees feel more involved in their work, and this can be intensified when they receive direct positive feedback from superiors.
Companies often work better when their meetings allow for candid discussions and focus on how desired results should be achieved. She warns that too many company meetings are boring presentations of data to each that makes many feel they are wasting their time participating. Employees should feel engaged in their work. Disconnected employees tend to perform less efficiently, when can seriously effect customer relations who directly deal with these inefficient employees.
Good leaders need to learn how to use naïve listening, which is the ability to hear something without showing an opinion on what is being said, even if the listener already has an opinion. There is often a need to let others get their viewpoints across and allow for necessary feedback. Good leaders often use story telling effectively, as listeners generally listen better and comprehend story analogies better than they do a speaker presenting endless facts and data. She also recommends that good leaders seek to encourage people by telling them what they are supposed to do instead of concentrating on telling what they shouldn’t do.
Thursday, August 16, 2007
No Sign Yet on Whose Sign Makes the Best President
Recently, I viewed a photograph of the posters being used by Presidential candidates in Iowa. I observe that all the candidates fall back on the standard blue and red as their colors. In addition, nearly every candidate except for Guiliani has either the American flag or something resembling a part of the flag, either a star or stars and/or stripes on their posters. This is a mistake as someone bold enough to take a non-traditional color will stand out from the rest of the pack. Of the traditional designs, the Clinton and Dodd signs appeared to have enough originality that there are a little separate from the pack. The Huckabee poster stands out the best, as it is the only one bold enough to add a different color by putting Huckabee’s name in yellow even thought the rest of the sign is traditional blue and red. Thus, this poster stands out more from the others and is more effective, especially since al the other posters as barely distinguishable between the candidates, especially from a distance (which as how most motorists view the signs.) The “Rudy” sign is second best, simply because all it contains is the name “Rudy”. This would be a poor sign for a second tier candidate who needs name recognition. Yet, since caucuses attendees likely know who Rudy is, a plain sign with a bold “Rudy” also separates it from the rest of the pack of posters with the same colors and busy lettering and graphics. “Hillary” also successfully uses the gimmick of using only her first name. Yes the rest of the poster is too crowded with other information, making the Rudy sign a little more effective. The Obama poster is interesting as it has includes a non-traditional symbol, yet that symbol may be confusing to people viewing it before voters associate the symbol with the Obama campaign. If the Obama campaign does get voters to identify the symbol with Obama, then this will help, in the long run.As a disclaimer, there are lots of other posters out there, especially ones that may be locally produced. This was a viewing of only a specific set of general posters put out by the campaigns. The campaigns are likely going to produce various posters through the campaign, so the above information obviously will not pertain to any other or subsequent posters.
Sunday, July 15, 2007
Joan Detz on Communication
Joan Detz stresses the importance of successful communications. She recommends steps that people should consider in their communications. These considerations include determining what the other party desires to learn, avoiding providing them what they already know unless you may correct misconceptions, weighing what means others wish to receive your communication, and figuring out how your communication will be superior to anyone else’s.She recommends noting useful tips such as people remember less from larger communications, that one should avoid vague and weak opening communications, simplify boring data and make data relevant to other parties, that people react better to communications that are offered with confidence, and that if one forgets what they are stating to avoid trying attention to the lapse while recalling one’s thoughts.
जों देत्ज़ ओं हाउ टो कोम्मुनिकाते
जों देत्ज़ स्त्रेस्सेस थे इम्पोर्तांस ऑफ़ सुच्सस्स्फुल कोम्मुनिकतिओन्स्. शे रेकोम्मेंड्स स्टेप्स ठाट पीपुल शौल्ड कोन्सिदेर इन थेइर कोम्मुनिकतिओन्स्. ठेस कोन्सिदेरतिओन्स् इन्च्लुदे देतेर्मिनिंग वहत थे ओथेर पर्त्य देसिरेस टो लीर्ण, अवोइदिन्ग् प्रोविदिंग थेम वहत थेय अल्रेअडी क्नोव उन्लेस यू मई कोर्रेच्त मिस्कोन्केप्तिओन्स्, वेइघिंग वहत मांस ओठेर्स विष टो रेसिवे योर कोम्मुनिकाशन, ऎंड फिगुरिंग आउट हाउ योर कोम्मुनिकाशन विल बे सुपेरिओर टो अन्योने एल्स’एस.शे रेकोम्मेंड्स नोतिंग उसेफुल टिप्स सुच अस पीपुल रेमेम्बेर लेस फ्रॉम लार्गेर कोम्मुनिकतिओन्स्, ठाट वन शौल्ड अवोइड वगुए ऎंड वेअक ओपनिंग कोम्मुनिकतिओन्स्, सिम्प्लिफ्य बोरिंग डाटा ऎंड मके डाटा रेलेवंत टो ओथेर पर्तिएस, ठाट पीपुल रेअच्त बेत्तेर टो कोम्मुनिकतिओन्स् ठाट अरे ओफ्फेरेड विथ कोन्फिदेंस, ऎंड ठाट इफ वन फोर्गेट्स वहत थेय अरे स्तातिंग टो अवोइड त्र्यिंग अत्तेंशन टो थे लप्से व्हिले रेकाल्लिंग वन’एस थौघ्ट्स.