Avis Launches a Terrific Commercial
The AVIS ad with featuring its talking GPS system being in its cars is very clever. While the ad with the guy falling in love with the female GPS voice is extreme, and thus funny, it also touches at an emotional appeal with customers. Many drivers are very attached to their driving experiences. Viewers come away remembering the two key elements of this commercial: the product’s name: Avis, and that Avis has something many drivers would love: a talking GPS. Great commercial.