Geico: The Gecko Works, the Cave Man Should Become ExtinctThe gecko in the Geico ads is brilliant. It gets your attention, it helps people remember the name of the company (Geico), they're funny, and people walk away remembering the message.
The cave man in the Geico ads was good the first time they used it, but it is time for the cave man to go out of existance. The subsequent ads only continue a joke we already got and the message of the product is no longer being mentioned (i.e. the using Geico is so simple a cave man could figure it out). Without continuing to connect the joke to the message, the message is lost. Funny commercials, but they fail to make the point of the advertising campaign.
Geico should either reshape the cave man ads or stick to the gecko.